Clarivoy CEO & Founder Steve White discusses the importance of view-through attribution in this short video blog.
Author: Steve White
Steve White is CEO of Clarivoy, the auto industry’s leading provider of multi-touch sales attribution and advanced digital targeting tools. In 2014 White was named Ernst & Young Entrepreneur of the Year in Central Ohio and he has over 20 years of experience working with clients to ensure they get the best results from their traditional and digital marketing campaigns. He knows that the key to success lies in understanding the performance of past campaigns and has used and developed a variety of tools to ensure marketers aren’t guessing when it comes to their campaign results.