According to Bloomberg, iCar dream downsizes to dashboards.
By year end car buyers will be able to choose from several vehicles that incorporate Apple’s iPhone functions, using Siri voice controls for navigation, texting, e-mails and music. Displacing competitors in the car may be more difficult than in desktop computing or mobile phones, as the technology giant grapples with challenges including extreme temperatures, noisy cabins and long product cycles.
“It’s impossible to overestimate the difficulty of integrating an outside software system well into a vehicle,” said Eric Noble, president of industry consultant Car Lab. “Silicon Valley routinely fails to recognize this.”