How Much Consumers Are Willing to Pay For Car Tech, from Auto Remarketing.
WESTLAKE VILLAGE, Calif. – Selling cars becomes more and more like running an electronics store every year with the massive amounts of in-car technology becoming prevalent. Cars today can do things like tell you where to go, control the temperature, beam your favorite songs from space and protect you from that car in your blind spot that you missed by a brief second. This adds an increasingly intricate layer of complexity to every car shopper, who typically wants their own unique blend of features in their next vehicle.
This is where the J.D. Power 2015 U.S. Tech Choice Study comes in with a recent look at attempting to find out which of these technologies are most desired and what types of demographics lean towards certain preferences.
Out of the top five forms of tech in vehicles, three of them were collision-avoidance related, including blind spot detection and prevention systems, night vision and enhanced collision mitigation systems. The other two non-collision related technologies most preferred are a rearview camera and self-healing paint.