OAKLAND, Calif. — Pandora, the leading personalized radio service, announced today that automaker Honda is now counted among Pandora’s growing roster of automotive partners. The addition makes for a total of 14 automotive brands to date that have announced or now offer an in-vehicle integration of Pandora internet radio. The Honda implementation was announced as part of today’s unveiling of the 2012 CR-V at the Los Angeles Auto Show. The 2012 CR-V is scheduled to be available for purchase on December 15 at dealers nationwide.
Honda is one the world’s largest automakers and the compact SUV, the CR-V, is the most popular in its class. Pandora comes to life as a standard feature in the CR-V and includes important Pandora features that help personalize the user’s stations including thumbs-up, thumbs-down and track skip. Connectivity to Pandora in the CR-V is enabled by a smartphone and the system is currently compatible with the iPhone.
Pandora Executive Vice President of Business and Corporate Development Jessica Steel said, “Pandora listeners love to take their personalized stations wherever they go, and that is especially true of the car where almost half of all radio listening occurs. We are excited that Honda is able to roll out a live implementation to customers so shortly after their announcement.”
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we’ve added comedy as well so we’re also up for playing some jokes you’ll love.) Personalized stations launch instantly with the input of a single “seed” – a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological “DNA” and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com