How has the online behavior of car shoppers dramatically changed from 2007? What are the strategies to capitalize on the shifts in shoppers’ online activities throughout the buying funnel? 50% of all online car shoppers buy within 6 weeks of first searching for make and model. How do you capture their attention right then, wherever they are online? 80% of online car shoppers say they used Google when searching for make and model. How can you beat out other Google Adwords advertisers to retain these shoppers? Mike Mitson is sharing his expertise with you.
What action items will you take back to the dealership?
1. Insights into industry trends and online shopping behaviors.
2. Strategies to capitalize on the shifts in shoppers’ online activities throughout the buying funnel.
3. Best practices in inventory management of the top dealerships to ensure your dealership and inventory are in front of shoppers at each decision juncture in the buying process.
4. How to engage shoppers online… wherever they are and whatever they’re doing.
Click here to watch Mike’s video: http://www.youtube.com/watch?v=vy025GMKcyU
Mike Mitson is director of sales for HomeNet Automotive, the leading provider of online inventory marketing solutions. Mike and his team are responsible for all direct-to-dealer initiatives in the Eastern half of the U.S. Formerly senior account manager at Autobytel and southeast regional manager at Zag.com, Mike has over 20 years of sales, management, and marketing experience in the automotive industry helping dealers, large dealer groups, and OEMS to profitably sell more cars.
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