Highlights From the 18th Digital Dealer Conference & Exposition, from Bryant Surety Bonds.
One of the most important events in the auto dealer industry just wrapped up in Tampa, Florida, between April 21-23. The 18th Digital Dealer Conference & Exposition (the first of the two during the year) saw a couple of thousand attendees get together to discuss the latest digital trends, challenges and developments in the retail automotive industry.
In the words of Digital Dealer’s CEO Michael Roscoe, the 18th Digital Dealer Conference “was a smashing success, with our standard for measuring success being met: attendees and exhibitors both telling us ‘Best Digital Dealer ever!’”
So let’s have a deeper look at what the conference had to offer!
3 Days of High-Intensity Sharing and Learning
The 18th Digital Dealer Conference & Exposition featured over 1000 dealership attendees. Among those, 34 of the Top 150 dealership groups were represented as well as 4 of the top 7. In addition, there were over 100 OEM personnel and over 1,300 participants.
With 100 educational sessions, 3 engaging keynote sessions and over 120 technology-specific companies in the exhibit hall, the event was packed with information and everybody had plenty to take home with themselves. Big on the list of topics this time around, among others, were mobile (as a growing factor in the automotive industry), the millennial market and the Hispanic market, as well as local SEO.