For dealers, productivity is a key element in our quest for profitability. Dealers expend unlimited resources on vendors who guarantee increased productivity. Whether purchasing the newest mind-boggling software application or Mr. Slamma Jamma’s ultimate sales training program, we are continuously in search of ways to incrementally increase our store’s productivity.
A healthy workplace means much more than occupational health and safety. A healthy workplace starts with healthy habits. All behavior has consequences and the negative consequences cost dealers profitability. It’s easy to recognize an unhealthy work environment by its low employee morale, poor retention, high absenteeism, and increased conflicts. Financially, dealers suffer decreased profitability due to low productivity and higher benefit cost.
As dealers, let’s confess that we have not taken a holistic approach to productivity. In fact, we have encouraged many unhealthy habits in our sales organizations. How often do we strongly expect a salesperson to work their day off? Do we even schedule days off? Yet we fail to acknowledge how burnout leads to decreased productivity and profitability. We barely notice the salesperson gobbling down an unhealthy fast food lunch at his desk. Later, we barely notice that he has spent his afternoon searching for Zantac pills rather than selling cars. Salespeople arrive at the morning sales meeting too sleepy-eyed to engage in training so we suggest they grab a sugary Coca-Cola or Red Bull. Look around you! Is your sales team overweight? Smokers? Heavy drinkers? Are they sedentary? These poor lifestyle risk factors cost employee and the dealer profitability.
Mounting evidence suggest that investments in healthy dealerships and wellness training pays off. Increased ROI can be found in increased productivity, lower sick day usage, lower turnover and lower health claims; all resulting in a larger bottom line profitability.
Want a healthy productive sales team? Allow me to make a few simple suggestions such as committing at the management level to be a healthy workplace and then communicate this objective to your staff. All leaders must lead by example so think about your own lifestyle habits. Perhaps you could benefit from gym membership or make healthier lunch choices. You can’t order the fried catfish platter and expect your staff to eat a veggie burger. Turn off your computer or television at a reasonable hour and get 8 hours of sleep each night. No one is at the top of their game without at least 7 hours of sleep nightly. Sleep is so critical to our thought process that if I have an employee that is chronically sleep deprived, his employment could be at risk.
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Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.