Let’s get serious.
Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don’t let them take the wheel. It’s ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.
Don’t let your marketing strategy become all about selling your product. Make sure you’re providing a solution to the problem that your customers may be having.
Author: Paul Potratz
Paul Potratz is the COO at Potratz Advertising and is also the producer of Think Tank Tuesday, a weekly video podcast which reaches 165,000 automotive professionals every week. Paul speaks on marketing, sales, social media and lead handling process across the world and works with clients in the United States, Canada and Denmark.