- Group 1 Automotive will recommend Mobil-branded and ExxonMobil-developed original equipment manufacturer (OEM) products for all dealer-based vehicle service
- Mobil 1™, Mobil Super™, and OEM branding will be prominently displayed at Group 1 Automotive dealers
- Deal includes full ExxonMobil marketing support and consumer synthetic and product technology education
As a result, Group 1 dealers in the United States will recommend Mobil-branded engine oil products as the preferred lubricant for dealer-based vehicle service, OEM Bulk Oil Programs Administered by ExxonMobil, and will have access to ExxonMobil sales and marketing support. About half of the Group 1 dealers will be on existing OEM programs while the other half will be on direct Mobil-branded products.
“Marketing support, experienced sales, and top-notch service are just a few of the benefits that ExxonMobil will provide all Group 1 Automotive dealers,” said Jeff Eckstein, Sales Manager-Strategic Accounts-Americas, ExxonMobil Lubricants and Petroleum Specialties Americas.
Group 1 dealers will receive full marketing support, including Mobil 1 and Mobil Super-branded signage, brochures, and access to ExxonMobil promotions. Group 1 mechanics and technicians will also receive specialized training to better communicate the value of the world’s leading synthetic motor oil brand, Mobil 1, to their customers.
With 111 dealerships across the country, Group 1 operates in Alabama, California, Florida, Georgia, Kansas, Louisiana, Maryland, Massachusetts, Mississippi, New Jersey, New Hampshire, New York, Oklahoma, South Carolina and Texas. Group 1 dealerships span many OEMs, including Toyota/Lexus, Honda/Acura, BMW/MINI, Mercedes-Benz, Infiniti, Audi, Mazda, Porsche, Chevrolet and more.
“Group 1 chose ExxonMobil for the uniqueness of its program, its competitiveness and the professionalism of its staff,” said Group 1 Vice President of Fixed Operations Wade Hubbard. “Under the unique structure of the arrangement, Mobil 1 and Mobil-branded oil programs with the following OEMs will be available to the dealer network: Toyota/Lexus, Nissan/Infiniti, General Motors AC Delco, Mercedes-Benz USA, Porsche, and Kia.”
About Mobil 1
The world’s leading synthetic motor oil brand, Mobil 1 features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet the toughest standards of car builders and to provide exceptional protection against engine wear under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life. Additional information about Mobil 1 and other ExxonMobil lubricants can be found at Mobil1.us.
ExxonMobil, Mobil 1, Mobil Super and the 1 Icon are trademarks of Exxon Mobil Corporation (NYSE: XOM) or one of its subsidiaries.
About Group 1 Automotive, Inc.
Group 1 owns and operates 121 automotive dealerships, 153 franchises, and 28 collision centers in the United States and the United Kingdom that offer 32 brands of automobiles. Through its dealerships, the company sells new and used cars and light trucks; arranges related vehicle financing, service and insurance contracts; provides automotive maintenance and repair services; and sells vehicle parts.