Roughly a decade ago, there were only four advertising mediums – TV, radio, print and outdoor. These mediums dominated marketing strategies for decades. However, as customers continue to use the Internet as a primary means to research purchases, a new dominant medium has emerged, with multiple components such as search, mobile, display, video, and social elements that change on a daily basis.
On March 20, 2013 automotive retail expert Peter Leto of the Google Dealer Jumpstart Team will show dealers and managers how to stay ahead of their competition in this ever changing environment. In his keynote address, Leto will outline how to simplify the use of the Internet, and Google, to effectively and efficiently reach your target audience and measure success.
Leto joins a select list of industry thought leaders ready to present game changing strategies at the Digital Dealer Workshops Seattle, a one day comprehensive event designed to impart the latest skills to sell and service more vehicles more profitably.
In partnership with the Washington State Auto Dealers Association (WSADA), this focused learning and networking workshop will cover the latest strategies to engage, retain and convert more customers through digital marketing, social media, new and pre-owned sales, data and analytics, reputation management and customer loyalty programs.
16 different educational sessions and a keynote address will be presented.
Here is just a sampling of Digital Dealer Seattle Workshops leaders. To learn more visit Seattle.DigitalDealerWorkshops.com
Advanced Website Conversion
How to Leverage AB Testing & Neuroscience
Amir Amirezvani, Executive Vice President and Founder, DealerOn
Discover proven techniques that can be applied to create highly persuasive offers that capture your dealership website visitors’ attention and make them want to convert – call, email, or visit your showroom.
Overcoming Myths of Remote BDCs and the Benefits of Outsourcing
Learn how creating buy-in of BDC best practice processes maximize customer lifetime profitability
Bill Wittenmyer, Partner, ELEAD1ONE
Understand advantages of outsourcing to remote business development centers. Wittenmyer will demonstrate how to generate the quickest and most efficient turn-times, achieve the highest appointment set-to-sale ratio and operational fundamentals that maximize customer lifetime profitability.
Get more Facebook Love
Alexi Venneri, Co-founder, Digital Air Strike
Get more LOVE and customers out of your Facebook campaigns. Delve through case studies from top dealerships to learn what they are doing to get more likes, engagement and, yes, SALES from Facebook.
Exploding Website Conversion
Getting more leads from the visitors you already have.
Nick Gorton, Webmaster, PGIAuto.com
In this workshop you will learn best practices for increasing conversion from your website and ROI from your marketing dollars.
Click here to learn more about the Digital Dealer Workshops in Seattle, WA.