Get into the online parts sales game with a parts e-Store, from OEC Blog.
As a parts manager, you may feel perfectly at ease doing the level of parts sales you’re used to. Perhaps you feel your parts department couldn’t handle more business than you’re currently doing. However, what would happen if your GM came to you, today, and said you needed to figure out a way to increase your parts sales by 10%? What would your game plan be?
A huge, untapped resource for many OEM dealers is the world of online parts sales. According to IBIS, this is close to a $3 billion industry and growing. OEM dealers are so far behind the times that most of these parts sales are going to aftermarket suppliers that enjoy a well-established foothold online.
Still looking for a reason to get into the online parts selling game? A study recently released by UPS, entitled “What’s Driving the Online Automotive Parts Shopper,” reveals some compelling data, all related to this growing market segment. To broadly summarize, people ARE buying car parts online, and doing comparison shopping between online parts stores. Close to half the online buyers are purchasing automotive replacement parts, where others are buying parts to enhance or upgrade their vehicle.