Four email marketing tips to help you get the most out of gmail, from Marketing Profs.
In the past few years, Gmail has been making a lot of waves in email marketing: priority inboxes, promotions tabs… Every new release seemed intended to make life harder for email marketers.
But if we all just stop complaining for a minute, we might be able to see that we’re being offered lots of hidden opportunities.
Here are four email marketing tips to help you get the most out of Gmail.
1. Show your CTA in the subject line
Wouldn’t it be great if recipients didn’t have to open your emails to follow the call-to-action (CTA) in your emails? What kind of conversion boost would that give to your emails? You can find out yourself with Gmail’s Actions in the Inbox.