According to Wall St. Cheat Sheet, Ford is selling the Fusion faster than it can be produced.
It’s a good problem to have, but ultimately, a problem is still a problem: Ford’s best-selling Fusion sedan is selling so well, the company is struggling to maintain the inventory needed to meet the demand. With its fresh redesign and sharp, angular looks, the new Fusion has proven to be exceptionally successful — to the point that the supply chain can’t make them fast enough.
While sales of the midsize sedan are up 22 percent for the year, the surge might hit a ceiling as because Ford can’t make enough to meet growing demand, particularly in densely populated markets such as Los Angeles, San Francisco and Miami. While it’s good that the company has sparked such fervent interest in the car, the resulting supply shortage could set the company back in the highly competitive and highly lucrative midsize sedan market.