Conversion Secrets of the World’s Top Dealerships
Customers today are shopping less than two dealerships in person before purchasing a vehicle. This means that aggressive conversion to showroom traffic is the key to success at every dealership. While most dealers can easily tell you how many vehicles they sold last month, the real opportunity is recognizing how many opportunities are lost daily. In today’s automotive industry, it’s not necessarily who sells the most, but who spills the least.
By my Digital Dealer 21 session, “Five Simple Strategies to Pack Your Showroom! Conversion Secrets of the World’s Top Dealerships” attendees will gain an easy to execute game plan for maximizing the traffic and opportunities that already exist at their dealership. This session will be geared toward automotive management professionals and will focus on the importance of conversion and management strategies direct from the most successful dealerships in the automotive industry.
In today’s automotive industry, Dealers need to dramatically modify their strategy for maintaining gross profit per retail unit. Simply “selling the value” or attempting to under allow on trades isn’t going to get it done anymore. Managers must also identify, and eliminate, dealership processes that may be sending their staff mixed signals that interfere with a culture of productivity. If you tell your people that you want something done, you need to give them the structure and process to support that.
Another important factor to consider is that today, as many Business Development Centers are being dismantled as are being created. As a Dealer, if you are going to deploy a Business Development Center, you need to be able to identify which models are prone to success as well as which models are more prone to failure. Not understanding the different models and structures can prove to be a very costly mistake.
Join my session to learn strategies and methodology that are easy to implement and sustain in order to become one of the most successful dealerships in the automotive industry. I look forward to providing you with conversion secrets to aggressively pack your showroom at my Digital Dealer 21 session in room 118, on Monday, August 8th, from 2:30 to 3:20 p.m.
Author: Alan Ram
Alan Ram, President and Founder of Alan Ram’s Proactive Training Solutions, is recognized by most as the best in the automotive industry at increasing individual, as well as dealership, productivity through effective utilization of the telephone, Internet, and client base management. He has worked, and continues to work, with tens of thousands of salespeople, managers, business development and Internet staff from coast to coast as well as internationally. Alan has worked with several manufacturers over the years and his training has been a staple of Chrysler’s certification program at over 2300 dealerships nationwide.
He is an original partner on NADA University and his “Management by Fire” workshops are now endorsed and promoted by NCM Associates. His workshop, “Five Simple Strategies to Sell More Cars Now,” was the number one attended session at the 2012 NADA convention. Alan combines his sharp sense of humor along with a real world approach to convey a strong tactical set of processes that are easy to implement. Alan served proudly in the United States Marine Corps prior to beginning his career in the automotive industry. He currently resides in Scottsdale, Arizona.