Finding More Used Car Buyers with Zip Code Targeting
Experts agree that younger, higher-priced used vehicles are becoming more popular with consumers. Dealerships that are prepared will capitalize. Using zip code data, you can target buyers that are seeking the same used models that you have in stock. This session will show how new tools help you create precision-focused digital marketing campaigns that target local buyers and increase your turn.
• Increase your turn and profitability by focusing online advertising on a limited number of used vehicles.
• Improve your off-brand marketing by knowing where new car sales are happening in your area.
• Make your marketing more effective by targeting buyers at the zip code level.
About The Presenter:
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.