Automotive salespeople aren’t good on the phone. Is this the common thought because salespeople aren’t naturally wired to talk on the phone? Or maybe because salespeople thrive in the face to face human interaction and talking on the phones takes that away?
Tony Gomez, CallRevu’s Chief Operating Office, is convinced that this is a big fat myth! Tony explains that dealers need to trust that if their people are empowered, the phone call won’t be an issue.
Watch this video to decide for yourself. Are salespeople just no good at phone or are we prohibiting them from reaching their full potential?
Author: Tony Gomez
Tony Gomez, Chief Operating Officer
Tony Gomez is a 27-year veteran of the automotive industry, although his family’s roots run much deeper. Tony comes from generations of automobile dealers, dating back to his great-grandfather, Walter Pritchard, who was one of the first Ford dealers in the country when he opened his store in Garner, Iowa over 100 years ago.
Tony served for eight years in the United States Marine Corps, six of them in Leadership and Instructor roles before being honorably discharged in 1989. He started his automotive career at a Toyota, Pontiac, and Mitsubishi store in Dayton, Ohio. Tony worked his way through the ranks and served the majority of his time as a General Manager with two major Midwestern Automotive Groups for 13 years. Continuing his growth, Tony accepted a position as the Senior Automotive Consultant for a Business and Human Development company, specializing in strategic planning as well as employee and management development. Tony joined the Gurley Leep Automotive Family in November of 2004, where he partnered with Mike Leep Sr. in a Honda store in the Lansing, Michigan area before moving to their Platform President role at the Quad Cities Automotive Group in Davenport, IA.