The question seems easy enough to answer. It means going to a website and viewing a plethora of photos or videos. Pretty simple. That’s because nothing has truly changed since the days of dial up internet service. Retail establishments post professionally photographed pictures of their products with an assortment of appealing backgrounds or models. We can sometimes choose to get a close up view by clicking the plus sign to the right. We might even be able to get photos at some different angles. Wikipedia describes Virtual Tour as follows: ‘A virtual tour is a simulation of an existing location, usually composed of a sequence of videos or still images’.
Not sure about you, but I’m getting bored. More pictures and more videos. Why have we not evolved?
Not long ago, I had an interesting conversation with an attorney friend of mine that was frustrated about how many hours she worked. She expressed her desire to just take a day to go ‘shoe shopping’. As funny as I found that to be, I asked her about shopping online. Her response was to my earlier point. It’s boring and not the same as being there. So, I asked another question of her. I asked if she found a pair of shoes she liked online; what if there was an icon she could click and could then magically be connected by both real time video and voice, would she use it? You mean, as if I were standing there with the salesperson and could see and hear everything the salesperson saw and heard? Exactly. Now imagine the clerk knew the exact pair of shoes because of the specific icon the customer clicked on. The shopper could see the available assortment of brands on display as the clerk walked toward the specific shoes of interest. She was both interested and intrigued by the possibility of this.
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Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.