eBay Motors, the largest online marketplace for buying and selling all things automotive, has revamped its Certified Pre-Owned (CPO) platform to provide OEMs and dealers with an even more robust online sales channel to complement their brick-and-mortar dealerships.
Updates to the CPO platform include redesigned showroom and brand pages, enhanced listing templates, and an improved, above-the-fold inventory finder on the brand showroom page to provide users with a simpler, richer search experience. The platform also provides participating brands with targeted ad placements on the site.
“We’ve updated our CPO showroom to provide OEMs and dealers with a more robust channel for sales and leads, and to provide consumers with access to reliable, certified pre-owned vehicles at a great value,” said Kristine Chin, Head of eBay Motors. “It has never been easier to buy or sell a CPO vehicle on eBay Motors.”
The eBay Motors CPO platform provides OEMs with a unique avenue to market on behalf of their brands to eBay’s extensive audience (eBay has 105 million active users worldwide). The platform serves as an additional resource for OEMs to raise brand awareness among car buyers and support their dealers– in addition to qualified lead generation, the program provides dealers with comprehensive training and built-in support mechanisms.
The CPO platform is free for dealers associated with participating brands. Some brands participating in eBay Motors’ new CPO platform have experienced a 2X increase in searches since the redesign of the site, and nearly the same increase in leads.
“I believe the purest form of ROI with internet listings is the quality of the leads generated,” said Kevin P. Harvey, Manager of Pre-owned Business with Porsche Cars North America, Inc. “Since our partnership commenced, our dealers have been extremely impressed and complimentary of the quality of leads generated from our CPO partnership with eBay Motors.”
Ten automotive brands are currently using eBay Motors’ CPO platform, including: Mercedes, Porsche, Lexus, Nissan, VW, Lincoln, Ford, Mercury, Toyota and Scion. The eBay Motors’ CPO platform currently includes more than 150,000 vehicle listings, managed by Liquid Motors, with 8,600 participating dealers.
About eBay Motors
eBay Motors, a part of eBay Inc., is the Internet’s largest marketplace for buying and selling all things automotive. The site offers everyday cars for everyday drivers, as well as collector cars, motorcycles, auto parts and accessories. More than 4.55 million new and used vehicles have been sold on eBay Motors, and there are more than 24 million automotive parts and accessories available on eBay Motors at any given time.