Targeted, real-time recommendations allow dealers to speed lot turns and increase profitability
CHICAGO, IL (September 2, 2016) – DRIVIN, a premier service for automotive dealers that utilizes data to help sell, source, acquire and deliver quality used vehicles for its dealer partners, is changing dealers’ used car sourcing strategies by offering DealerSelect, an exclusive program that offers custom vehicle recommendations for dealerships based on customer purchase behavior, dealer demographics and local market demand. The first-of-its-kind program gives dealer partners access to previously untapped inventory before it goes to auction, and provides individualized recommendations optimized for their dealership – speeding lot turns and increasing profitability.
The program utilizes DRIVIN’s proprietary algorithm to weigh more than 980 variables and delivers customized, real-time recommendations on ready-to-sell vehicles based on unique quality standards to participating dealer partners. The program is delivered via email twice weekly, and dealers are supported by DRIVIN’s core service of acquisition, completed paperwork and transport once a dealer is ready to move forward with purchase.
“DRIVIN is committed to providing real-time solutions that empower dealers to design their optimal lots by identifying the types of inventory that will generate the most demand amongst their customers,” said Shannon Swierczek, VP, Marketing at DRIVIN. “We are confident our dealer partners are seeing positive results within their dealerships by stocking DRIVIN recommended vehicles for their lot based on specific data from their lot and local market. We continue to focus on providing valuable solutions that move the automotive business forward for dealers, allowing them to spend more time on the sales floor, less time sourcing inventory and realize increased profits in their used vehicle operations.”
DRIVIN plans to take this mission a step further this fall with the launch of DRIVIN Marketplace, which will include the ability for dealers to remarket unwanted inventory to DRIVIN’s nationwide network of more than 25,000 dealers. The combination of both acquisition and sales functionality offers dealers the industry’s first intelligent marketplace.
Currently, more than 2,500 dealer partners are signed up to receive DRIVIN recommended vehicles via DealerSelect. This is a 100% increase in registrations month over month, with a significant increase in vehicles purchased via the program. For more information on DRIVIN and to sign up for DealerSelect, please visit the recently updated website at http://www.drivindealer.com.
DRIVIN is redefining the used vehicle industry by bringing data and technology together in a first-of-its-kind, high-touch fashion to help automotive dealers sell and acquire the right used cars, at the right price, right now. Combining highly personalized service with cutting edge technology and local market analytics, DRIVIN casts a nationwide net to find and vet quality, whole-sale priced vehicles, and connect them with dealers all across the country. Launched in 2015, DRIVIN is powered by CarCo Technologies.
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Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.