Join PureCars’ National Director of Enterprise Accounts, Don Mullen for an unforgettable session on how to target, engage, and influence buyers throughout each phase of their digital decision making process. This session will cover engagement strategies to maximize your digital marketing efforts by creating an impactful “digital showroom” experience.
As the automotive industry continues to follow in the footsteps of the most successful e-commerce retailers, we must embrace and adapt the strategies that have driven the success of companies like Amazon and Zappos. We’ve reached a time when timing is everything, and dealers must not only provide the information consumers are looking for at exactly the right time and place, but it’s now critical to look at the overall online experience.
Dealers will learn how to transform billions of unorganized data points into information that resonates with shoppers during their research journey. Consumers are doing everything possible to limit long days spent comparing prices at dealerships. Therefore, online learning is at an all-time high, with search being the conduit between 24 research touchpoints and serving as dealers’ one opportunity to win the click or become a lost click in the chaos.
97% of automotive consumers make purchase decisions online and 70% begin their car buying experience with search. So how do we ensure we are there to win their interest, their click, and their business? With the latest in display and SEM technology, we now have the power to take stances that determine the ideal vehicles to market, in the ideal zip codes, to the consumers most likely to purchase.
During this session, you’ll learn how to leverage the power of relevancy to move customers from their computer seat to your showroom floor. It is more important than ever to have a digital stance that showcases your inventory’s best assets while simultaneously keeping competitors from intercepting your business. Additionally, when thousands of dollars are spent driving people to dealer websites, equal effort must be exerted to retarget, refuel, and reactivate lost clicks and lost opportunities.
Drive, optimize, and convert will be a reoccurring theme throughout the session as dealers will learn how to drive the highest-probability buyers to their site, optimize the experience once on their site, and convert that traffic once in the showroom. Mullen will challenge everything you think you know about consumer search behavior, and offer proven techniques to capture and convert by engaging consumers at the height of their buying decision, regardless of their online path.
Learn how to target, engage, and influence buyers throughout their digital decision making process and more from 100+ sessions, workshops and case studies at the 18th Digital Dealer Conference & Exposition from April 21-23 in Tampa, FL!