Mike Mitson, divisional sales manager for HomeNet Automotive, is sharing his expertise with automotive dealers and managers on how to increase new car sales by utilizing the same merchandizing strategies as for used car sales.
What will you learn and what action items will you take back to the dealership?
1. How to take pictures of new car inventory to get more looks on your inventory. Real pictures drive more traffic.
2. How to prioritize installed options to the top of new car descriptions in order to help differentiate your car from a competitor’s on sites like Autotrader.com, Cars.com, eBay, etc.
3. How to NOT be afraid to price your vehicles. Customers like transparency and will work with those dealers who disclose price.
Mike Mitson is divisional sales manager for HomeNet Automotive, the leading provider of inventory merchandising and management solutions. Mitson and his team are responsible for all direct-to-dealer initiatives in the eastern half of the U.S. Formerly a senior account manager at Autobytel and southeast regional manager at Zag.com, Mitson has over 21 years in the automotive industry helping dealers, large dealer groups, and OEMS to profitably sell more cars.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Mike Mitson presents: If it works for Used Cars, it will work for New Cars: Increase your new car sales by utilizing the same merchandizing strategies as for used car sales.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.