Digital Marketer’s Survival Guide:
How to Manage the Declining Returns from SEM
Most automotive Digital Marketers, Internet Sales Managers or eCommerce Directors start their digital strategy with a great deal of emphasis on listings sites and SEM. In fact, studies show that listings and SEM dominate the automotive marketing landscape – so much so that the market is at the point of saturation.
Yet, as more dealerships join listings sites or become better at SEM, the more competitive the landscape becomes and the more difficult it will be for you to attract the same in-market shopper. So, how can you mitigate your diminishing returns from listings and search engine marketing while staying ahead of the curve and keep attracting more in-market shoppers?
Join Ian Cruickshank, VP Sales and Marketing of Speed Shift Media, and learn new techniques and technologies that go beyond listings and SEM so you can consistently drive more in-market shoppers, reach your lead gen goals and keep your dealerships ahead of the curve.
• What technologies comes after SEM and Listings.
• How to evaluate these technologies.
• What should be in your NEW optimal marketing mix.
About The Presenter:
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.