Having an online video strategy has been promoted, recommended and suggested by the OEMs, Google and countless automotive consultants. How do you start? What video pieces are critical? What types of metrics should you expect with the various types of video? Can you track an ROI with video?
Phil Sura has been involved as a pioneer and spokesperson for online video strategies in the automotive industry for over ten years. Phil came from automotive retail so he is focused on supporting dealers with ideas that drive results.
These are some of the core questions that we will explore during this session. We will discuss best practices tied to video pre-roll. We will discuss the types of video content that consumers are searching for. We will discuss the critical steps that you need to develop a Killer online video strategy. Don’t miss this opportunity.
- You will understand what video pieces are critical in building a video strategy
- You will understand the key differences with DoubleClick and TrueView pre-roll advertising
- You will understand the common mistakes that dealers use with pre-roll advertising
- You will understand the relationship between paid search and video pre-roll
- Presenter: Phil Sura
- Sponsored By: UnityWorks
- Price: Free
About the Presenter