Destroy your website in 13 easy steps, according to Marketing Profs.
“I know enough to be dangerous.” Ever heard that one? Ever said that one? It’s a common thing to say, but sometimes we should take it literally.
There are thousands of possible mistakes, but most of them are small and they do no long-term damage. But then there are the big screw-ups, the real disasters.
Here are 13 easy steps that are sure to destroy your website—choke off traffic, kill leads, and push your stats into the basement. They’re listed in general order from bad to worse, from serious flaws to utterly devastating ones.
1. It’s all about you. Your website should focus on you. Use language like “leading,” “top,” and “best” so visitors know how great you are. Remember, your website is an advertisement, not a platform for communication. The more self-centered, the better.