DealerRater and AutoTrader Partner to Bring Dealership Reviews to AutoTrader.com, from Yahoo Finance Canada.
DealerRater’s consumer-written dealership reviews to be integrated into AutoTrader.com dealer profile pages
ATLANTA and WALTHAM, Mass., Dec. 16, 2014 /PRNewswire/ — DealerRater, the car dealer review website for consumers, announced today it has partnered with AutoTrader.com® to bring dealership reviews to the car shopping website. As the ultimate automotive marketplace™, AutoTrader.com attracts over 18 million unique visitors each month to more than four million car listings. This new integration enables car shoppers who visit AutoTrader.com to gain added confidence and insight for choosing the right car dealership.
“The car buying process can be boiled down to three key steps: finding the right vehicle, understanding the appropriate pricing and choosing a dealership that delivers an exceptional customer experience across all departments,” said Jared Rowe, president of AutoTrader.com. “The addition of DealerRater reviews to AutoTrader.com will provide shoppers with streamlined access to the resources they need to make confident decisions while enabling our dealer customers to gauge and enhance their service levels.”
Beginning this month, DealerRater reviews and ratings will be featured on AutoTrader.com dealer profile pages, complementing AutoTrader.com inventory and pricing information. Shoppers on AutoTrader.com will also be able to click a “Rate & Review This Dealer” button that will direct them to the “Write a Review” page on DealerRater.com. Consumers can rate dealers on the criteria of customer service, quality of work, friendliness, price and overall experience. Once written and submitted, the content is reviewed and verified by DealerRater’s content integrity team before appearing online.