Toronto, January 12, 2014 — Today, Dealer-FX officially announced that they have partnered with MPK Automotive Systems in a third party integration initiative. This partnership will provide dealerships using the MPK Data Management System (DMS) enhanced efficiencies and streamlined processes on the service drive.
The technology behind Dealer-FX’s Retail Service Solution and the MPK DMS will give dealerships the benefits of “push and pull” integration. That means service advisors will be able to “pull” a customer’s service, sales and appointment history to make the initial stages of the write-up as efficient as possible. In addition, the service drive can automatically “push” service appointments and repair orders directly into the DMS while capturing the correct mileage, Op Codes, pricing and descriptions – along with customer and vehicle details.
“We are thrilled to partner with MPK in this initiative,” said Gary Kalk, President & CEO at Dealer-FX. “Our service drive solutions, coupled with their integration capabilities, give dealers a powerful tool to improve the write-up process. This enhances customer experience, supports retention and generates additional revenue and profits.”
Service drive processes utilizing integration and Dealer-FX’s solutions give advisors the ability to quickly and simply complete the write-up process and minimize data entry duplication. All of this can be initiated from the convenience of a tablet device or desktop PC.
Dealer-FX, the most trusted name in automotive retail marketing, is focused on helping dealer and OEM clients to Drive the Customer Experience by enhancing customer retention, digital and social media strategies. Approved and sponsored by several OEMs, our leading-edge programs improve service drive processes, branding effectiveness, lead conversion, social networking, customer loyalty and dealer profitability.
MPK Automotive Systems (MPK) brings a customized Dealer Management System (DMS) to franchised and independent automobile dealers across the country using Microsoft Dynamics™ NAV business platform. The MPK DMS is the first North American DMS built on a Microsoft Dynamics platform and provides dealers with a flexible and cost effective solution to streamline Accounting, Parts, Service, Sales, Finance and Customer Relationship Management (CRM) processes.