Digital Dealer Workshop North East (Cherry Hill, NJ) Final Thoughts
This is my second time attending the Digital Dealer Workshop in Cherry Hill, NJ and the one word that comes to mind is Awesome. It is a great event and though you wont find thousands of people walking around what you will find is people who care. People who are there to better themselves and help others out. The vendors are much more laid back and instead of bugging you they are talking with you.
I was blessed this time to be able to speak on a topic near and dear to me. It was a topic that involves data and using your own data to create new opportunities. Learning how to market in an effective and targeted way.
I was able to hear amazing speakers such as Mat Koenig, Owen Moon and Tom LaPointe all talk on topics that they are passionate about. Owen brought massive value to questions about mobile marketing and how to do it effectively and where the industry is heading. Tom LaPointe brought the Guardians of the Galaxy. Tom I still have your paper and the triangle. This is being use as we speak to help better our staff and our process. Mat Koenig brought it again…his excitement and love for the industry shines through. He holds nothing back and hearing a his session a second time now I still learned a little bit more. The best way to sell on social is not not sell on social. Even if he has his team mixing drinks in the back or just personally thanking everyone for attending Mat always makes sure to bring value to his sessions.
Greg Gifford is an SEO stud. I enjoy everyone of his sessions and always find a million things to implement. I have never found his sessions boring and love the fact they always have a movie theme. I learned things about SEO I never knew as well as picked up a list of movies that I must see.
Dinner was at Capital Grille and provided by LotLinx, I appreciate the invite and the fact they have added Eric Brown to the team is a huge win for them. I am very excited to see what they roll out next with and I look forward to catching up with all of them again at the next Digital Dealer.
I think everyone should try to attend another smaller workshop if you have the chance. Digital Dealer puts on a great event!
Catching up with great friends and finally meeting new ones such as Amanda (Can’t spell her last name), Ryan Dunkle, Chris Sondesky, Justin Simon and many more.
Big thanks to Alissa Frey and the rest of the Digital Dealer team. Looking forward to April in Tampa and seeing more great sessions. Don’t let the fear of speaking keep anyone away. There is so much talent in the industry and we can all learn from each other.
Until the next event! Good Luck and God Bless
Author: Matt Raymond
Matt Raymond serves as Digital Marketing Director for Halterman’s Automotive Group. He has presented at industry events, including Digital Dealer, on various topics, including data and leads. He has a great passion for the digital automotive world.