Did you know that the data in your DMS is not the only data that has value? You spend, $10’s of thousands per month on TV, Radio & Internet advertising and in many cases your competitors (if they know where to look) can buy all of your visitor data for pennies on the dollar! And worse can target your shoppers with competitive offers in real-time.
If your shoppers being stolen, sold and targeted isn’t bad enough..a large % of your Adwords spend is targeted to non-humans. That’s right, there are estimates out there where up to 90% of your spends could be being defrauded!
- Learn how you can buy your competitors data
- Learn “who” some of the vendors are that are selling your data
- Learn what you can do to stop 3rd parties & your vendors from selling your data
- Learn how to detect non-human visitors in real-time and block them
About the Presenter