Cutting Out the Middle Man
// Webinar summary
(PRODUCT SPECIFIC) Your dealership has probably tried some display advertising in the past. As a medium, Display has evolved drastically throughout the years. And everyone has different opinions on how it should be used, targeted, and how effective it is. You may have even heard buzzwords like “programmatic” and “real-time bidding”. You may also have been sold on Geo-fencing only to not see it truly work the way you expected. Well there is a new location-based type of targeting out there that can actually hone in on true customers in showrooms, and not bother with the guy outside mowing the lawn.
We’re going to take a deep dive into how Display can effectively be used in 2017 to truly get in front of in-market buyers as they transition from research mode to buyer mode. We’ll review what “programmatic” really means and look at ways smart advertisers are able to cut out the middle man to get access to these buyers’ eyeballs at a fraction of the price 3rd parties put on them. Taking advantage of all ad-exchanges and as much data as possible is crucial when it comes to efficiently managing your digital budget and still addressing all areas of the funnel. That involves moving beyond traditional ad networks and leveraging multiple data partnerships in a way that doesn’t hurt your total CPA (cost per acquisition). Don’t forget, how you track and follow up on these targets is paramount to getting them in the door!
Join C-4 Analytics on January 5th to learn more about how Display and online targeting outside of traditional Search has evolved and how you can better leverage data and ad exchanges to get more customers into your showroom in 2017.
// Key takeaways
• We target buy-mode shoppers more aggressively than passive researchers by leveraging data.
• Behavior dictates if someone is in market; we can measure behavior better than ever in 2017.
• Spend smarter in lieu of spending more.
// About the presenters
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.