Where dealers come to buy, and solution providers come to sell — because action happens here.
Digital Dealer Conference & Expo is the only event purpose-built to solve the most urgent challenges in automotive marketing, advertising, and digital operations. It’s where dealership and OEM leaders go to uncover real, measurable strategies that drive more vehicle sales, higher margins, and long-term growth — and where solution providers meet decision-makers ready to invest in their next phase of success.
The conference is structured to maximize your time and impact. Dedicated Expo Hall time allows you to connect with even more exhibitors and discover the latest innovations. A two-day format and minimal concurrent sessions, provides perfect balance of targeted education and networking opportunities.
Mark your calendar for September 22-23, 2026 and join us in Detroit.
Why Attend Digital Dealer Conference & Expo?
Exclusive Insights
Elevate your strategy with actionable next steps for adapting to new digital tools and consumer habits. Learn from industry leaders sharing real, measurable solutions to help you grow your dealership.
Expanded Expo Hall Access
Connect with innovative solution providers and discover the tools you need to turn challenges into opportunities. Our new dedicated Expo Hall hours provide more time to explore the latest advancements.
Streamlined Focus on Growth
Experience a two-day format with precisely curated sessions. Fewer overlaps and new session structures allow you to focus on real strategies, efficient networking, and impactful takeaways.
What to Expect at Digital Dealer
It’s not just a conference. It’s an experience designed to empower you to lead your dealership into a more innovative and profitable future. Here’s a glimpse of what’s waiting for you at Digital Dealer Conference & Expo
1. Dedicated Expo Hall Hours
Meet with cutting-edge solution providers and explore emerging tools and technologies in marketing and advertising, digital operations, ecommerce and more.
2. Expert-led Talks
Quick 25-minute sessions delivering actionable insights you can immediately implement to drive performance and results at your dealership.
3. Immersive Workshops
Go beyond theory with interactive, hands-on workshops designed to turn Day 1 strategies into real-world execution plans.
4. High-Value Networking
From one-on-one conversations to high-level industry connections, leverage exclusive networking opportunities to exchange ideas, forge partnerships, and gain inspiration.
Why Attend Digital Dealer?
Digital Dealer Conference & Expo is the only event built exclusively for automotive leaders who want to drive measurable growth through smarter marketing, advertising, and digital strategy. Whether you’re focused on operations, sales, or customer experience, the agenda is tailored to help you solve real dealership challenges and stay ahead of the curve.
Dealer Principals & GMs – Streamline operations and boost profitability
Marketing & Internet Directors – Elevate engagement and maximize ROI
eCommerce & CRM Managers – Optimize digital retail and shopper data strategy
Fixed & Variable Ops Directors – Improve performance and efficiency across departments
If you lead, drive strategy, or manage results at your dealership—this event is built for you.
