About the Show
Digital Dealer Conference & Expo is the only conference & expo built specifically for automotive professionals who want to drive real results through smarter marketing and advertising.
In 2026, we’re bringing the show to Detroit, the heart of the American automotive industry, placing the event at the center of the brands, leaders, and innovation shaping the future of automotive retail. Designed to connect dealers with the partners, insights, and strategies they need to grow, Digital Dealer delivers high-impact education, hands-on learning, and meaningful networking across the show floor.
Call for Papers is now open for industry leaders ready to share real-world insights and actionable strategies with an engaged automotive audience. Mark your calendar for September 22-23, 2026 and join us in Detroit.
Why Attend Digital Dealer Conference & Expo?
Curated Networking Experiences
Connect with fellow dealers, industry peers, and solution providers through intentionally designed networking moments. From the expo floor to education sessions and shared experiences, every interaction is built to help you make meaningful connections that extend beyond the event.
Learn from Leading Experts
Gain practical insights from industry leaders who are actively solving today’s dealership challenges. Sessions focus on real-world strategies, emerging trends, and proven approaches you can take back and apply immediately to your business.
Discover New Products
Explore the latest automotive marketing, advertising, and technology solutions all in one place. With dedicated Expo Hall hours, you’ll have time to engage with solution providers, see live demos, and evaluate tools that can help your dealership operate more efficiently and drive better results.
Fantastic Conference and Expo! Great speakers, networking and product demos!
Digital Dealer is an incredible event for connecting with technology-forward companies and innovative dealers. […] Whether you’re offering high-tech products or a dealer looking to gain a competitive edge through technology, Digital Dealer is the expo you don’t want to miss.
Digital Dealer continues to bring Industry leaders in the digital world of Auto industry together and conforming a great event for marketing , learning and networking.
Digital Dealer 2025 was great for networking with Vendor Partnerships, new and existing.
Who Should Attend Digital Dealer?
Digital Dealer Conference & Expo brings together dealership decision-makers and the solution providers driving the future of automotive retail. Whether you’re focused on improving dealership performance or connecting with buyers actively evaluating new solutions, the event is built to deliver real business impact.
Dealership Leaders & Teams
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Dealer Principals & General Managers driving profitability and operational alignment
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Marketing, Advertising, and Internet Leaders improving lead quality, engagement, and ROI
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eCommerce, Digital Retail, and CRM Teams optimizing the online-to-in-store experience
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Fixed and Variable Ops Leaders increasing efficiency, retention, and performance
Automotive Solution Providers
Companies serving dealerships across:
- Marketing and Advertising Technology
- AI and Data Intelligence
- Digital Retail and eCommerce
- CRM, CDP, and Customer Experience Platforms
- Fixed Ops, Service, and Retention Solutions
- Sales, Operations, and Performance Tools
