Digital Strategies for Dealerships to Attract and Retain Customers
ORLANDO, Fl. – MARCH, 2013 – When customers pull into the lot of a dealership, they are faced with two options, in large letters spelling out “Showroom” on one side of the dealership and “Service” on the opposite end. Endless online accessibility has made both options seem intimidating. Endless bombardments of spam from private shops and service-only chains warning “How Not to Get Tricked by the Big Bad Dealership” have convinced most customers that they will overpay in Service and in the Showroom.
Sales and Fixed Operations are two essential parts of dealership productivity and financial success. Dealerships must arm their Sales and Service departments with new strategies to compete in the battle for customer loyalty.
Jeff Clark, EVP of Business Development for DealerOn, has been helping dealerships fight back against large national players such as Pep Boys and Jiffy Lube in the battle of retaining service customers. Jeff’s career highlights in Marketing and Sales include:
- Sales Performance 2003 Outstanding Achievement Award from Car.com
- Helped Guide Stone Age Media and Car.com into one of Inc’s 500 Fastest Growing Private Companies.
Jeff Clark will lead by example in his presentation, “Double your Fixed Operations Business in the Mobile World.” Forward-thinking dealerships can listen in on his tried-and-true service department tips for increasing revenue and reducing defection. Clark will showcase how online marketing strategies helped live dealerships take back their cut of the $300 billion service and parts industry. Jeff will reveal strategies for writing valuable Fixed Operations ads, creating effective digital marketing campaigns, as well as building and optimizing a stand-alone service website to improve SEO and conversion.
On the other side of the dealership, Justin Cook, Vice President of C-4 Analytics, LLC, has been working with dealerships to improve sales. Cook designs cutting-edge demos of best practice analytics and digital marketing strategies to boost any Sales department’s ROI. In addition to being one of Massachusetts leading litigators, Justin Cook achievements include:
- Named “Super-Lawyer-Rising Star” by Boston Magazine.
- Personal oversight of C-4’s client account strategy.
- Respect and recognition from professionals in both the Automotive and Legal community
Justin Cook’s presentation, “Eight Emerging Trends that Will Drive your Digital Marketing Strategy In 2013,” showcases the use of behavioral targeting, geo-targeting and proven psychological principles to increase web conversions. Cook will also evaluate aggressive web strategies dealers can employ to target customers at each stage of the buying cycle. Cook pledges to attract off-brand clients and increase sales leads by giving dealers five proven strategies for analytics, key performance indicators and ways to increase conversion rates.
Jeff Clark and Justin Cook are only two out of a multitude of marketing visionaries, industry leaders and digital best-practice experts who will share their experience with attendees of the 14th Digital Dealer Conference & Exposition.
Benefit from exclusive time with experts in Digital Dealer Learning Labs, taking advantage of one-on-one coaching and advice for the unique role of each dealership attendee. Stop by the Digital Dealer Innovation Hours: examine innovative new products and technologies such as the latest auction software and marketing tools, and learn how they will benefit your dealership.
So, update your Facebook status to read attending the conference, get ready to check off on Foursquare at the Rosen Shingle Creek Resort in Orlando on May 7th, and Tweet all about it to your colleagues. #DD14. Register here.
The Digital Dealer Conference & Exposition is an essential venue for Dealers and Managers: Sales and Service, amplified. Questions, answered. Dealership, Improved.