Sean Wolfington, chairman and CEO of The Wolfington Companies, is sharing his expertise with automotive dealers and managers on how the best and brightest dealers integrate traditional and digital marketing to attract, sell, service and retain more customers for less cost.
Sean Wolfington will share with you real world case studies about how the top dealers like Penske, Hendrick, Brickell, Rallye, Paragon and others are implementing innovative strategies to improve their profitability.
These proven strategies integrate traditional, digital, social, mobile, reputation management and retention to attract, sell, and service more customers for less money than mass marketing and simultaneously promote all profit centers: new, used, finance, service and parts. Sean Wolfington will detail a step-by-step marketing plan that will help you find, sell and keep more customers who spend more, refer more and return more often.
What will you learn and what action items will you take back to the dealership?
1. How to improve profitability using innovative digital, social, mobile and traditional marketing strategies integrated across multiple mediums for less cost than mass marketing.
2. Learn how results-oriented marketing strategies can increase your market share and profitability by building your brand, attracting more high-quality opportunities, improving sales and service revenues, and increasing your customer satisfaction and loyalty.
3. Leave with a full understanding and a step-by-step marketing plan to help you find, sell and keep more customers profitably while increasing volume, profits and improving CSI.
Sean Wolfington, chairman and CEO of The Wolfington Companies, is an entrepreneur with businesses in the marketing, technology, real estate and film industries. Wolfington founded some of the leading digital marketing and consulting companies in the automotive industry – Automark and Cyber Car (bought by Reynolds and Reynolds in 2001) and BZ Results (bought by ADP in 2006). By the age of 40, Wolfington sold three of the leading digital marketing companies in the automotive industry, which had a combined enterprise value of $500,000,000. Wolfington currently owns interests in a group of companies in the automotive, technology and entertainment industries. Wolfington’s companies in the automotive industry include Tier 10 Marketing, Level 5 Advertising, Team Velocity Marketing, the Automotive Advertising Network, CAR-MERCIAL, CallRevu, the American Dream Network, DealerAppVantage, Intellacar, GroupCars.com and BusinessRater.com.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Sean Wolfington presents: Case Studies: How the Best and Brightest Dealers Integrate Traditional and Digital Marketing to Attract, Sell, Service and Retain More Customers for Less Cost.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.