Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse,

You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships.

I love the field, the practice of marketing technology. However, marketing technology has been regarded largely as a collection of tools and vendors. From Scott Brinker’s outstanding MarTech

What’s in the pocket or purse of nearly every car buyer today?  A smartphone. And what does that mean for your dealership? The old-fashioned phone call has become new again. As an article

To automate or not to automate? That is the email marketing question. Time is finite, but words are plentiful. Your team may be skilled in penning the greatest emails read by man, woman, or child

As dealers, it has always been the dream to be able to predict when a potential lead may become a buying customer. Lead nurturing processes rely on the hope that enough nurturing will convince

The line between the technology and automotive industries is blurring. The rise of rideshare companies such as Uber and Lyft means that transportation is being tied ever more closely to your cell phone,

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an

Thankfully, the automotive industry has by and large embraced the technology available to it. Handwritten buyers’ orders, Sharpies and four squares, prospecting from index cards—all are finally