Posts
You Might Consider Becoming the Amazon in Your Area… And Fast!
By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.
Aug 31, 2016
Store Turns Pokemon Go Players Into Vehicle Buyers
Street Toyota salesman Nick Schuman has found a way to catch Pokemon and customers at the same time. While Schuman was on the Street Toyota lot tracking down the fictional creatures
Aug 25, 2016
Technology Companies Continue Their Automotive Invasion
As we have written about before, the difference between technology companies and automotive companies is getting smaller and smaller. That trend continues to progress.
Aug 16, 2016
Are You a Software Pirate and Don’t Even Know It?
If you're like most people, you probably use your Microsoft Office programs on a daily basis and don't even think about it. But if your dealership purchases software off-the-shelf, there's a
Aug 11, 2016
Media Management in the Digital Age
It doesn’t seem that long ago when a media buyer’s job was a lot less complicated. Obtain the research results from Nielsen, Pulse, Arbitron,
Aug 8, 2016
Your DMS and Technology Tasks
I was once working late at night in the accounting office as a consultant on their DMS computer and needed a pen to write down an error message. I opened one of the desk drawers and
Aug 8, 2016
The Red or Blue Pill Is No Longer a Choice
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be
Aug 5, 2016
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Your Website Could Be Killing You! News at 10!
In a world where 2-3% lead conversion from a website is the high average, what the %$^# happens to the other 97% of shoppers who don’t submit leads? How do we get THOSE people to
Aug 2, 2016
Why Your Dealership Website is a Leaky Bucket and How to Fix it Without Changing Website Providers
Every dealer knows how fierce competition is for customers and mindshare. That’s true of any market. But if you think about it, the internet is absolutely the most competitive marketplace that exists,
Jul 18, 2016