Social Media use in the car dealership is different today than it was just a few years ago. It’s interesting how in a short period of time being active on social media has evolved from something that was considered ‘free’ and optional to som

Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of “social media experts” showed up promising rainbows and unicorns to dealerships in search of a way to

Paid programmatic marketing on Facebook, Twitter, YouTube, and LinkedIn are hot topics right now for both B2B and B2C companies trying to take advantage of the massive boom in social media advertising. But B2B and B2C can be vastly different creature

Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers. Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play f

Nothing feels better than purging old ways and old stuff. But, it’s not always easy. In the end, we know it’s good for us but sometimes the journey isn’t comfortable. Spring/Summer is the optimal season to take an assessment and get

10 ways mobile apps are bringing breakthrough technologies to business, from TechRepublic. The best mobile apps are giving companies unprecedented efficiency, convenience, and the ability to deliver a topnotch customer experience. Tens of thousands o

Can Podcasting Help a Dealership Market?, from Dealer DIY. The average podcast listener stays connected for 22 minutes on average (Sticher). This is one of the reasons why including podcasting as part of a long form content marketing strategy is so p

Mobile Strategy: 8 Cool Insurance Apps, from Insurance & Technology. There is vast potential for insurers that build strong mobile strategies to cater to evolving customer demands. As more employees and customers interact via mobile devices, insu

Social Media Marketing: Facebook is Not Enough, from Dealer Marketing. Let’s face it—just about everyone is on Facebook. In just one decade, Facebook transformed itself from an online college directory into a major content and advertising platfor