The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places on

When most people think about what public relations agencies do, they picture media relations, industry exposure and...well...lots of press releases. The reality is that the public relations industry has

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their

Sales Pros: If you’re not selling at least 2-6 cars off Facebook a month, you’re doing it wrong. Dealerships: Suppose you have 10 people on your floor and they sell 2-6 cars extra, each – Facebook is time well spent. ” Quit taking pictures

There have been many digital marketing articles stating that video content is important. It definitely plays a strong role in humanizing a business - if customers can see the "face" of the company via a video,

While every business would likely love to be prominent on all social media networks, many that attempt to do so quickly experience burnout. It is possible to have a fully developed presence on the various

There's a lot of discussion happening right now in nearly every dealership about employees and social media, and whether to encourage employee participation in social media and content marketing

Facebook has eclipsed its first decade in business and Twitter has joined it in the upper echelons of hot, publicly traded companies, marketers in the automotive industry are continually pondering if social media really helps them sell more cars. It

The use of social media is becoming mandatory for dealerships. Prospective clients are looking for local dealers’ Facebook pages; they’re searching YouTube for product comparisons and even asking friends across social platforms for recommendation