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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSearch Engine OptimizationTechnologyTrending Industry NewsVideo
Think Tank: How to Decrease Your Bounce Rate | 10 Website Traffic Tips
Don’t get so caught up in updated features and metrics that you forget about the basics.. like your bounce rate! You may be driving tons of traffic to your website, but are they staying there? Utilize the 10 tips I cover in today’s episod
Jun 13, 2018
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSearch Engine OptimizationTrending Industry News
5 Digital Marketing Tactics to Increase Your Dealership’s Visibility
As an automotive dealership, you have likely noticed that this fast paced and competitive market can be a race to become the highest selling dealership in your area. It is becoming more important than ever to embrace marketing and rise above your c
Jun 13, 2018
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSearch Engine MarketingSearch Engine OptimizationTrending Industry News
How to Reach Customers at the End of the Car-Buying Journey
Let’s be real, there are a lot of digital marketing tools out there for dealers. But they’re basically worthless if you don’t know when to use them. You can have strategic SEO, carefully researched advertising campaigns, and a website that’s
Jun 12, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSearch Engine OptimizationTechnologyTrending Industry News
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas a customer’s journey used to begin and end in a showroom, it now jumps seamlessly between different channels several times. At least, the
May 9, 2018
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Dealer/GM NewsDigital DealerMarketing StrategiesSearch Engine OptimizationTechnologyTrending Industry News
How Not to Write for SEO
We know that you’re creating content for the benefit of your users. You want them to get the answers they need quickly and efficiently, and if your content happens to be strategically written to boost your search rankings, so be it. Balancing writi
Apr 25, 2018
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Marketing StrategiesSales & MarketingSales ManagementSales StrategiesSearch Engine MarketingSearch Engine OptimizationTrending Industry News
How to Optimize Your Search Results Pages
The grass is always greener on the other side, so we’re all searching for something better. That includes your site visitors. Your search tool is one of the most popular tools on your site, and if you’re not optimizing your SRPs, you’re missing
Mar 24, 2018
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Dealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSearch Engine OptimizationTrending Industry News
Eliminating Duplicate Fixed Ops Content
None of us like being copied. We want to be unique, have our own style, our own design. Now if we’re talking about our business marketing, we definitely want to be unique, especially if your dealership is paying good money for a website, and thou
Mar 21, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesMobileSearch Engine OptimizationTechnologyTrending Industry News
4 Myths About Responsive Web Design Debunked
Responsive web design as a mobile-first strategy has been floating around for a while, and more and more dealer websites are getting odn board with it. But there are still a few hesitating to jump on this band wagon, and I think it might have somethi
Mar 8, 2018
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Data & AnalyticsDealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSearch Engine MarketingSearch Engine OptimizationTechnologyTrending Industry News
There’s a War Going On: Is Your Digital Marketing in Danger?
In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on
Feb 27, 2018