The Ultimate Guide to Content Marketing for Auto Dealers

Content marketing is a strategic marketing approach focused on offering content that is so valuable and helpful to consumers and directly contributes to brands’ ability to build trust and authority. This, in turn, makes consumers more inclined
Mar 13, 2024

Toyota Tops Kelley’s Best Resale Value List

Kelley Blue Book recently announces the 2024 model-year brand, category and top 10 winners of its annual Best Resale Value Awards, recognizing vehicles for their projected retained value through the initial five-year ownership period. Toyota was the
Mar 12, 2024

GM, Tesla Headline S&P’s 28th Automotive Loyalty Awards

Owners of General Motors and Tesla are loyal to their vehicles. At least according to S&P Global Mobility, who recently announced the winners of its 28th annual Automotive Loyalty Awards. General Motors was recognized as the winner of its ‘
Mar 4, 2024

4 Effective TikTok Strategies for Dealerships

In today’s competitive market, car dealerships search for effective ways to capture attention. Many dealerships focus on advertising through Facebook and staying active on Instagram while often neglecting the potential of TikTok. However, TikTo
Feb 28, 2024

How 5G Can Impact Automotive Dealership and the Factors to be Considered While Being Implemented

There are various ways 5G technology has the potential to revolutionize automotive dealerships by enhancing connectivity, enabling new services, improving customer experiences, and optimizing various operational aspects of the business. Some ways in
Jan 25, 2024

5 Predictions for Automotive Websites, SEO, and Pay Per Click for 2024 and Beyond

As we kick off 2024, we thought it’d be a great opportunity get the views of two digital marketing experts in automotive: SmartSites’ Alex Melen and Overfuel’s Alex Griffis. There were no shortage of events in 2023 for the automotive industry
Jan 16, 2024

U.S. Electric Vehicle Sales Reach New Heights in 2023

A record number of electric vehicles (EV) were purchased in the U.S. last year. Kelley Blue Book reported 1,189,051 new electric vehicles (EVs) were put into service. For 2023, EV’s made up 7.6 percent of the market, up from 5.9 percent in 2022. In
Jan 11, 2024

Cox Forecasts U.S. Car Sales to Rise 11% in 2023

New car sales in 2023 will increase by double digits when the final count is tabulated, according to one leading industry observer. New-vehicle sales volume for December 2023 is expected to rise 6.2% over the previous year, according to Cox Automotiv
Dec 29, 2023

New-Vehicle Prices Down for Third Straight Month as Market Shifts Toward Buyers

On the heels of a report finding that car dealers are pessimistic about the current state of the industry, the numbers show a buyer’s market is emerging in the U.S. The new-vehicle average transaction price in November was $48,247, an increase of l
Dec 12, 2023