This Is Not a Car, This Is an Experience

Time was when a prospect walked onto a dealership’s blacktop, the salesperson who took the up also took control. Those days are gone! In today’s world, a successful dealership is a dealership that puts its customers at the forefront. It’s s
Apr 2, 2018

Witt’s Wise Words: Listening to Stand Out

When it comes to sales, everyone has been pitched a couple of times already. ELEAD1ONE Partner Bill Wittenmyer says, in this week’s Witt’s Wise Words, if you want to stand out to consumers you need to do more listening.
Apr 2, 2018

Work On Yourself Wednesday: Depression

This week on Work On Yourself Wednesday, Depression it’s a hot topic.
Mar 31, 2018

Engaging the Informed Customer’s Mind: A Quick Guide to Personalizing Your Sales Strategy Through Video

We know car buyers are shopping 20+ websites on average before they purchase. By contrast, NADA reported that these same shoppers are physically visiting just 1.2 dealerships prior to buying. That means the battle to get more customers is happening o
Mar 30, 2018

What Does Your Website Say to Your Female Customers?

We know that a dealership’s website is the #1 digital resource used by women when shopping for a car. Yet, 76% of women rate their dealer’s website with 3 out of 5 stars. This means that women want their dealers’ website to deliver much more. W
Mar 30, 2018

Creating Rock Star Sales Professionals

We all want to have a rock star sales team! So why is it so hard to have one? Most likely it’s because we keep doing the same old thing when it comes to building our team. We search for quality people, hope for the best and replace the people that
Mar 29, 2018

How to Optimize Your Search Results Pages

The grass is always greener on the other side, so we’re all searching for something better. That includes your site visitors. Your search tool is one of the most popular tools on your site, and if you’re not optimizing your SRPs, you’re missing
Mar 24, 2018

Confront Problems Before They Arise

Statistically speaking, the odds of being in a plane crash are astronomically low. Every time you step on board a plane, your chances of being involved in a crash are about one in 29 million. Based on those odds, you’d have to fly once a day for 79
Mar 23, 2018