Witt’s Wise Words: Digital Word of Mouth

Bill Wittenmyer shares the importance of leveraging digital word-of-mouth at your dealership in this week’s installment of Witt’s Wise Words.
Oct 30, 2017

Customer Acquisition Can Be More Effective When You Spend $0

Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers are changing. Now, I’m not saying that your dealership should ditch retention and loyalty strategies – not by a lon
Sep 29, 2017

The Best Service Experience: Back to Basics in a Digital World

A quarter of a century ago, before CSI and ROI were part of our mainstream vocabulary, before tablets or laptops or texting or even cell phones existed, dealers frequently had to wear multiple hats to keep up with business. From answering the constan
Aug 16, 2017

Negative Reviews: How to Prevent, Improve, Resolve or Remove

Your online reputation has a direct impact on your bottom line. What are you doing to manage it? 84% of consumers trust online reviews as much as a personal recommendation1. Though many dealerships spend significant effort and resources to collect mo
Aug 8, 2017

Your Dealership Social Strategy Guide

More consumers are turning to social media and online review sites than ever before to research automotive dealerships. In fact, Digital Air Strike’s Sixth Annual Automotive Social Media Trends Study discovered that 71 percent of car buyers and 63
Aug 7, 2017

Are you Killing Customers Softly with the Same Old Song?

In a recent  article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience – and not in a positive way. He experienced car-buying the same way that car dealers have always done it in the past. [Spoi
Aug 7, 2017

Boost Your Bottom Line with Digital Personalization

Personal touch has always been a hallmark of dealership customer service. Building relationships and establishing connections to foster long-lasting loyalty: these are the key means of dealership growth and success. How can dealerships create and mai
Aug 3, 2017

The Often Forgotten but Most Important Person in Your Dealership

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty
Jul 5, 2017

Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012
Jun 27, 2017