The “Secret” To Driving Walk-In Traffic

While virtually every car buyer conducts hours of online research before they purchase a vehicle, the overwhelming majority simply show up on dealers lots with no prior communication. They don’t call, submit a lead or chat with your team. They’re
Aug 25, 2018

The Untapped Source for Attribution Learnings: Customer Reviews

Understanding the factors that influence a customer’s purchase decision is such a thorny issue that our industry devotes an entire conference focused solely on analytics and attribution. Dealerships continue to invest in tools that provide only a p
Aug 21, 2018

Think SEO is Just for Your Automotive Website? Think Again.

Search engine optimization is one of the most misunderstood marketing strategies in the automotive industry. Why? It’s because many dealerships limit the scope of their SEO strategy to non-branded keywords; in other words, they ignore search terms
Aug 20, 2018

Why Reviews from the Decision-Maker Matter

Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers? National research shows that women use car dealer reviews 50% more than men
Aug 10, 2018

How to Drive Automotive Leads With Facebook

For years, newspaper ads and trade magazines helped automotive manufacturers and their vast network of dealerships move vehicles from the showroom to buyers’ home garages. Today, the rate of digital proliferation into every facet of our lives means
Jul 6, 2018

It Was a Connected Vehicle, Now it’s a Cognitive Vehicle

 The automotive industry first started connecting to customers when OnStar was introduced in 1996. Today we are starting to see what is defined as the Cognitive Vehicle, or what we define as a self-enabling vehicle, which offers a more
Jun 18, 2018

Dealers Challenged with Google’s “Questions & Answers”

While setting up some new dealer marketing audits, I noticed a growing trend that will only become a bigger challenge for dealers.  Introduced in August of 2017, Google’s “Questions & Answers” can be a helpful opportunity for dealers, but
Apr 25, 2018

Removing Competitive Voices from Your Dealership

The automotive marketplace is highly competitive with dealerships, service shops and others spending a significant amount of money to persuade the consumer to visit their business. While most of these organizations are successful in promoting their b
Mar 20, 2018