The Four Necessary Metrics to Measure Social Media ROI

Venturing out into the world of social media without the necessary metrics to measure results is similar to setting sail on a rudderless ship. With no clear direction, you'll drift about
Dec 28, 2016

Why Duplicate Leads are Your Best Leads

A lot of dealerships find duplicate leads annoying at best. They clog up your CRM, they make your multiple lead-capture services seem redundant, and they can lead to confusion about follow-up.
Dec 27, 2016

Video Pre-Roll Ads Drive Sales Lift

According to Google and Millward Brown “online video is the #1 ad format to discover and consider a new brand.” Online video is exploding and expected to grow from $9.9B in 2016 to over $28B in 2020.
Dec 23, 2016

Hard Facts: How to Use YouTube Director [VIDEO]

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video?
Dec 23, 2016

The Best Time to React to a Downturn Is Before It Hits

Issues outside of your control can hamper even the most effective marketing initiatives. While it’s a frustrating dynamic, it’s one that every marketer is likely to experience at some point.
Dec 23, 2016

Inflatable Gorillas or Videos?

Most dealers have spent many years in the car business. They know what it takes to sell cars. They know when a customer walks onto the lot, the salesperson must give a professional
Dec 22, 2016

Think Tank Tuesday : The 3 Biggest Challenges of Facebook Live [VIDEO]

What’s the “right” way to use Facebook Live? From analytics to getting more reach, Brad and Nicole have all your Facebook Live questions answered.
Dec 20, 2016

This Week in Social Media News: Week of December 19, 2016

Instagram just announced they will be releasing a new Live Video feature to all U.S. users within the next few days. This new feature will allow users to go live instantly through
Dec 20, 2016

Puttin’ On the Ritz

I was on a trip to New York and met up with a friend of mine (full disclosure: also a happy customer) Richard Hesse, the Dealer Principal at Mercedes-Benz of Nanuet. He has a simple mantra
Dec 20, 2016