Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is difficult,

Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real. What does it mean to ensure authenticity in your brand?

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition.

Watch out! Your blog can actually be hurting your business. On this week's Think Tank Tuesday, Paul goes into depth about how and why he started his blog in the first place.

This particular blog will cover arguably the most controversial topic inundating dealer forums like DealerRefresh and other automotive digital communities.

Instagram is making improvements to its ads, updating the ways in which consumers can interact with them. The latest enhancements include several updates to the call-to-action buttons.

“There is no bad press!” has been attributed to a multitude of famous, and pseudo-famous, people that were usually getting bad press at the time but none-the-less were still profiting from the exposure.

Created in 2006, Twitter is a unique social platform that’s grown in popularity, largely because of its 140-character limit, in which thousands quip, snip, and detail about their lives.

How much time a day do you spend cruising the Internet on your computer and mobile devices?  Two hours, 6 hours, perhaps 8 hours?  The average American spends over 11 hours a day online