Four Business Strategy Tips to Borrow from the Automotive Industry

When you look at successful businesses in the United States, the automotive industry stands out. Granted, car lots can be the butt of jokes at times, but the fact remains that there are millions of cars on the road, and many of them came from an auto
Aug 18, 2014

Stop Using the Same Playbook as Your Competition

How do you communicate with customers in a market where every message counts? Laptops, tablets, and smartphones all provide consumers with more information at their fingertips in one instant than they could look up in their entire lives 20 years ago.
Aug 18, 2014

7 Myths About Big Data Dispelled

7 myths about big data dispelled, according to Ragan. Big data: two words that invoke strong feelings in business and marketing. Everyone knows big data is out there and that they have it; they just don’t know what to do about it. Because of th
Aug 13, 2014

Smart Ways to Convert your Service Website Visitors into Leads

Smart ways to convert your service website visitors into leads, according to Stratosphere Studio. When we talk to collision repair shop owners about their digital marketing, a common concern among them is the process of acquiring leads. Because lead
Aug 11, 2014

Digitally Disconnected to Digitally Driven Dealerships

Let’s look at a dealership which buys data from different sources, utilizes it to profile targets, and then moves ahead to design, develop and deploy a fantastic multi-channel strategy. The dealership has managed to deliver a congruent experience a
Jul 29, 2014

How to Track your Body Shop’s Special Offers

How to track your body shop’s special offers, according to Stratosphere Studio. If you’ve been implementing special offers to increase your auto body shop’s lead database and customers, then good for you! Special offers are a smart strategy
Jul 28, 2014

5 Easy Steps to Mitigating Data Risk

If you knew your Dealer Management System (DMS) was going to be attacked and that your company would be on the brink of a data breach, would you change your data risk plan?  Would you even know where to begin fortifying your plan to protect your com
Jul 23, 2014

Learn the Math to Ramp Up Your Customer Value

Here’s something most dealers have experienced: Your customer service retention metrics show a healthy increase, while your service revenue stays the same or even drops. How can retention metrics improve and revenue not? Well, it’s not your imagi
Jul 23, 2014

Guide to Google Analytics Demographics Reports: Age, Gender & Interests

Guide to Google Analytics demographics reports, from Search Engine Watch. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of peop
Jul 16, 2014