Five tips and examples for digital marketing success, according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards di

7 reasons your SEO campaign will fail and what you can do about it, according to Search Engine Watch. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead

What’s the name of the game in automotive? It’s generating floor, phone, and digital traffic, managing expenses, and getting more bang for your buck. While ensuring the prospect and customer are happy with their product, process, and service expe

Today’s web-savvy auto consumers are demanding more from their car shopping experience. With more addressable channels and higher customer expectations, dealerships need to do more to compete for customers and their business. So what can dealership

By now every auto dealer in the country has come to the realization that in order to stay competitive, they must expand their strategy in which they reach consumers. Unfortunately the path to developing a cohesive plan within existing teams is not on

You might think that your dealership is too small to have any need for big data. However, the fact of the matter is that big data provides daily insights that are invaluable to individual rooftops and dealer groups alike. “When it comes to big

What can you do with a great contact management solution? Engage your customers based on their personal interests, nurture new leads all the way through to their first purchase and beyond, send targeted marketing campaigns to specific groups of custo

Phone Leads are Ramping Up – Do Your Agents Know Who They Are Talking To? Using digital website tracking to have a relevant conversation is as important for phone leads as it is for chat So much of our industry conversation has been focused on Inte

What would you say to your Sales Manager if half of your store’s walk-ins were never greeted by a sales person? Maybe it’s not even what you’d say… it’s what you’d do—you’d show that GM the door! Why? Well, because engaging walk-i