BLACK BOOK USED VEHICLE RETENTION INDEX DECLINES FOR THIRD STRAIGHT MONTH

Late Start to the Spring Selling Season Perhaps Pulling Down the Index Early in 2019 LAWRENCEVILLE, GA (March 6, 2019) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, r
Mar 6, 2019

How Many CTAs Should a Dealer Have On Their Website?

fusionZONE Founder Brett Sutherlin discusses quality over quantity when it comes to their website’s calls-to-action.
Mar 5, 2019

Why Getting Fired from a Company I Founded Changed My Life

Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murray in the movie Groundhog Day. There are two routes to achievement in your life. The first is c
Mar 5, 2019

Fundamental Attribution Error for Car Shopping

The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people.
Mar 5, 2019

Relationships Matter!

While sitting here thinking about what to write for my next blog, I was taken back in time to a wonderful visit to a quaint little resort near Ocho Rios in Jamaica. Blissfully relaxing, looking at the sunset over the ocean, I recognized how blessed I
Mar 4, 2019

Witt’s Wise Words: Digital Retailing

Bill Wittenmyer shares his thought on digital retailing in the retail automotive industry in this week’s episode of Witt’s Wise Words.. To read the full article, click here: http://info.elead-crm.com/digital-retail-ebook
Mar 4, 2019

Dealer Adaptability in 2019

Forecasted flattening markets, buyer preferences, the rise of AI, and more are hitting the automotive industry hard, and it’s important for dealers to alter their perspective about the types of customers to focus their efforts on and how best to en
Mar 1, 2019

What Is Your F&I Team Obsessed About?

When you hear about someone being obsessed about something, at first you may perceive it as a negative thing. Here is a definition of the word obsession – it “is an idea or thought that continually preoccupies or intrudes on a person’s mind
Mar 1, 2019

What Have You Done for Me Lately? The Power of Reciprocity in a Slighted Sales World

The Principle of Reciprocity begs the question, “What Have You Done for Me Lately?” By definition, reciprocity is the practice of exchanging things with others, for mutual benefit; by design, it is the ambiguous idea that people feel obligated to
Mar 1, 2019