Driven by the EPA, the economy, the price of fuel, the “green” movement, and consumer demand, the automotive industry continues to be pushed to manufacture more fuel-efficient vehicles. This is not breaking news; it has been a fact for the past 4

Opening its first Ford store in 1938, the Titus-Will Automotive Group, a family-owned and operated group of companies, today consists of 2 Ford, 3 Chevrolet, 1 Toyota, 1 GMC/Buick/Cadillac and 1 Hyundai dealerships with over 500 employees in the Puge

Today’s reality is this – vehicles are now extremely expensive and plopping down 35-large ($35,000) for a proper SUV/CUV isn’t going to happen all that often. Figure a monthly payment of some $650 or so for five long years at the average intere

Customer experience and standing out from the competition by excelling at customer satisfaction is still very much a good business practice today. Time is valuable for today’s busy consumers, and many dislike the vehicle service experience at d

DD27 is right around the corner! In exactly one week, we’ll see you at Mandalay Bay Resort & Casino in Las Vegas, NV for over 100 educational seminars, networking opportunities, and pure innovation in one of the most exhilarating locations in t

For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits. Yet it’s difficult to

While it’s nice to have room in your shop’s schedule to handle walk-ins and other unexpected work, a service lane no-show isn’t the ideal way to get that extra time. Rather, no-shows throw everyone off and can take quite a toll on both your sho

By Trevor Gile, Managing Partner, Motorcars Honda; and Partner, RFCarwash Consulting & National Carwash Solutions Traditionally, car washes have always been viewed as an expense by dealerships. Taking into account the poor cleaning performance, c

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are