Interview with Bill Feinstein, President and Dealer Manager, Planet Honda

Like a topnotch batter in his prime, being bold, swinging for the fences and practicing with an eye to performance improvement are what make Planet Honda a winner! Last year, Planet Honda was in the top 30 nationwide in Internet sales with 1,844 new
Oct 3, 2012

Average Unique Visitors Up in Setpember 2012

According to a data from Dataium, the conversion rate of the average unique visitors to shoppers was up 61% during the month of September 2012. This information is based on statistics for national automotive Internet behavior for September 2012. Bel
Oct 3, 2012

Hyundai Launches Immersive Digital “Test Driving” Experience

Elantra GT, Coupe and Sedan appearing soon at a home near yours COSTA MESA, Calif. – Is your driveway in need of a makeover? The front of your home lacking a little pizzazz? Imagine dressing them up with an award winning Elantra model, with the sim
Sep 27, 2012

Google to Become U.S. Display Ad Leader

Strong growth for Facebook and Google expected as others see shares shrink NEW YORK, NY — Google will earn more US display advertising revenues than any other company this year, topping the market with 15.4% share, according to new estimates by eMa
Sep 27, 2012

Can you Tell Who is Winning with a Broken Scoreboard?

How a Nissan dealership fixed its scoreboard and increased leads seven-fold! What does every scoreboard have in common? A home score and a visitor’s score, of course. Image watching any sporting event where the scoreboard displays only the home tea
Sep 27, 2012

Motozuma Launches Reward Program for Used Car Buyers

New Program Offers Used Car Buyers $200 Toward a Down Payment Naperville, Ill. – Motozuma, the first-of-its-kind automotive social savings website, today launched a new program for used car buyers. Prospective buyers may set up a free Motozuma acco
Sep 26, 2012

The FIAT Brand Participates in the 2012 MONOPOLY Game at McDonald’s

Consumers have a chance to enter and win a new 2013 Fiat 500 Auburn Hills, Mich. – This year marks the 20th MONOPOLY Game at McDonald’s and to celebrate the FIAT brand is offering game players a chance to win a new 2013 Fiat 500. The Game beg
Sep 26, 2012

U.S. Digital Ad Spending to Top $37 Billion in 2012 as Market Consolidates

Google alone to account for 41.3% of total U.S. digital ad revenues in 2012 NEW YORK, NY — eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, and will experien
Sep 26, 2012

Miss(ed) Opportunity

I pay a lot of attention to car commercials, and I frequently lament that they miss an opportunity to appeal more effectively to women.  One of the key elements of any television commercial is the inclusion of visuals of happy customers looking at,
Sep 26, 2012