Luxury Automaker Partners With Usablenet to Deliver Unique Mobile Experience for Smartphone Users; Mobile Web Traffic Increases 170 Percent in the Past Year MONTVALE, NJ —  Mercedes-Benz USA (MBUSA) has introduced an enhanced mobile version of

The Lamborghini Dallas Mobile App is now available in the iTunes, Android and Blackberry App Store. Lamborghini Dallas will be able to better interact with their customers and prospective car buyers. Dallas, TX — The Lamborghini Dallas Mobile A

For many years, the DMS world has used the terms integrated and interfaced rather casually when it comes to describing a relationship with manufacturers, CRM software or other third party providers.  Let’s use a few examples to explain how each wo

Addition of AutoCheck gives BMW and MINI dealers the ability to choose the vehicle history report that best meets their needs SCHAUMBURG, Ill. — Experian Automotive today announced that BMW of North America has named it as a provider of vehicl

A customer walks onto your lot and you knock on the glass window of your store to alert the salesperson on the point to greet the customer. The minute the customer steps foot out of their car and shows their face, your sales team surrounds them in an

Ah, the good ol’ days. It was just a few years ago that traditional advertising was king of the kingdom. Blast your message to the masses and inevitably someone would hear it. Direct mail, TV, radio, print and e-mail marketing were the “go-to”

It’s no secret that the action is online.  According to Kelley Blue Book Market Intelligence, 36% of new- and used-car shoppers spend more than a year researching vehicles online before making a purchase.1  With customers spending a significant a

Q3 2012 Online Advertising Report by IgnitionOne highlights growth in search spending and mobile advertising NEW YORK – Research by IgnitionOne, the leading digital marketing solutions provider, revealed that tablet users spent 30% more time on sit

According to a data from Dataium, the conversion rate of the average unique visitors to shoppers was up 61% during the month of September 2012. This information is based on statistics for national automotive Internet behavior for September 2012. Bel